Winning Idea – Wunderman Whackathon Weekend 2013
We created a mobile app concept that enabled commuters to share cabs with nearby passengers heading in the same direction, offering real-time matching, cost-splitting, and built-in safety features. The idea is pre-uber and car sharing apps and addressed long queues, rising fares, and urban inefficiency in the Philippines, earning the top prize for its smart, scalable solution to everyday city travel.
We created a mobile app concept that enabled commuters to share cabs with nearby passengers heading in the same direction, offering real-time matching, cost-splitting, and built-in safety features. The idea is pre-uber and car sharing apps and addressed long queues, rising fares, and urban inefficiency in the Philippines, earning the top prize for its smart, scalable solution to everyday city travel.
