Print ad created to condemn the alarming rise in journalist killings in the Philippines. Since 2001, more than 100 journalists have been murdered, making the country one of the world’s most dangerous places for members of the press.
With a striking visual pun: a video camera seamlessly merged with the pistol muzzle of a gun, symbolising how tools of truth have become targets, and how simply reporting the news can cost journalists their lives.
Featured in ‘Best Ads of the World’ in 2011.
