Website design study supporting the Department of Tourism’s “It’s More Fun in the Philippines” campaign. The concept explored how to translate the campaign’s playful energy, bold typography, and people-centric storytelling into a dynamic online platform featuring vibrant imagery, dynamic type treatments, and modular content blocks showcasing destinations, local culture, and user-generated “more fun” moments. The proposed layout aimed to make trip inspiration interactive and shareable, turning the site into both a practical travel guide and a living showcase of Filipino warmth, humour, and adventure.
