We redesigned the website of Manila FAME, the Philippines’ premier trade platform for design and export to better reflect the country’s rich craftsmanship and material heritage. Drawing inspiration from the natural materials frequently showcased at the exhibition—abaca, wood, beads, rattan, and handwoven threads—the new design translated these tactile elements into a modern digital aesthetic.
The layout featured organic textures, warm earth tones, and subtle woven patterns that echoed traditional Filipino craft, while contemporary typography and clean navigation ensured the site remained globally premium and export-ready. The result was a landing experience that felt both authentically local and internationally sophisticated: a digital gateway that celebrated the artistry of Filipino makers while positioning Manila FAME as a world-class design destination.
