Keeplight.org was designed as an advocacy platform to raise awareness about diabetes and heart disease in the Philippines, conditions that affect millions yet often remain difficult to talk about. The insight: people engage more when health conversations feel approachable, not intimidating.
The site used light, friendly graphics and conversational copy to make the topic less overwhelming, guided by the idea that: “Diabetes and heart disease can be not so serious with serious prevention and proper care.”
By simplifying information and encouraging everyday dialogue, Keeplight.org aimed to make early awareness and healthy habits easier for Filipinos to adopt.
