To celebrate the 90th anniversary of the LEGO brick, we led the rollout of the localisation of its global birthday campaign in China under the joyful theme “A Playground in Every Box.”
Anchored in the idea that opening a LEGO box unleashes a confetti burst of creativity, we developed a series of product posters and social content that captured the boundless imagination children bring to LEGO play. The campaign celebrated 90 years of playful possibility, showcasing how each box continues to be a gateway to endless worlds built by kids’ creativity.
Also develop a series of social content of fun facts about the last 90 years of the brick
