On Children’s Day in China, kids often receive gifts—but they rarely get a platform to express their own wishes in their own words. To celebrate Children’s Day, we launched a nationwide Wish Train activation across major cities in China, inviting kids to share their biggest wishes. Our launch film brought these wishes to brick form, transforming them into charming LEGO-animated mini-stories that celebrated children’s boundless imagination and the creative power of the LEGO brick.
