動手又動腦 Hands On – Minds On Campaign:
Designed for parents of babies and toddlers, this campaign highlights the proven developmental benefits of LEGO DUPLO through a research-informed lens. Early-childhood studies show that hands-on, open-ended play strengthens fine-motor skills, spatial awareness, early numeracy and literacy foundations, as well as cognitive abilities such as sequencing, cause-and-effect understanding, and problem-solving. Drawing on these insights, we crafted a narrative that demonstrates how DUPLO play supports key developmental milestones—from grasping and stacking to imaginative role-play that builds social and emotional intelligence.
Designed for parents of babies and toddlers, this campaign highlights the proven developmental benefits of LEGO DUPLO through a research-informed lens. Early-childhood studies show that hands-on, open-ended play strengthens fine-motor skills, spatial awareness, early numeracy and literacy foundations, as well as cognitive abilities such as sequencing, cause-and-effect understanding, and problem-solving. Drawing on these insights, we crafted a narrative that demonstrates how DUPLO play supports key developmental milestones—from grasping and stacking to imaginative role-play that builds social and emotional intelligence.
Anchored by the familiar melody of a classic children’s lullaby and supported by clear, developmental-stage visuals, the campaign reassures parents that DUPLO is more than a toy—it is a tool that nurtures curiosity, confidence, and whole-child growth by allowing little hands to build big ideas.
Aside from a film, we also launched three product key visuals that highlighted the brick in hand experience for toddlers as well as hero different products showing the breadth of LEGO Duplo offerings.
We also adapted the campaign into in-store communication and categorize the play benefits into "hands on" and "minds on" to make it easier for shoppers to remember.
