Building on the momentum of the global LEGO ‘Rebuild The World’ campaign, we created a series of Holiday key visuals that celebrated the breadth and diversity of the LEGO portfolio. Each visual spotlighted a different franchise from LEGO Star Wars, LEGO Classic, LEGO Minecraft, LEGO Marvel to LEGO Harry Potter while retaining the campaign’s unmistakable creative signature: kids at the center, interacting with oversized LEGO elements that blur the line between imagination and reality.
This approach reinforced the brand’s core message of creativity, inclusivity, and limitless possibility, showing that within the LEGO world of play, there is something to be built by everyone. By combining real-life photography with meticulously crafted 3D product renders, each visual became a vibrant piece of art capturing the joyful chaos of ideas bursting into life.
