During the holiday season, the internet helps us find gifts, book restaurants, and discover activities for the family. Yet in the search for ways to connect, it can ironically pull us further away from the people we love.
The LEGO Holiday campaign introduces Cataclaws—a mischievous holiday anti-hero on a mission to bring families back together. Partnering with kids, she doesn’t just deliver presents; she delivers the gift of play, transforming moments of disconnection into moments of reconnection, turning screen time into shared playtime.
Through a key visual and a live-action brand film, we delivered a cohesive holiday campaign that brought Cataclaws’ mission to life: championing play as the antidote to digital distraction and inspiring families to reconnect this holiday season.
