We created a series of short films celebrating the boundless imagination of children as they “rebuild the world” through LEGO play seeing possibilities as only they do. Each film captures a moment where a familiar scenario is transformed by a child’s creative logic, reminding us that with LEGO bricks, the world works differently—and wonderfully, when seen through a kid’s eyes.
In this world, police cars aren’t chasing criminals, they’re chasing a pizza van for a well-earned slice. A princess in a tower isn’t waiting to be rescued; she’s preparing to rocket through space. Dragons aren’t frightening; they’ve mastered dance moves. Construction sites don’t just uncover rocks; they unearth teddy bears. Stormtroopers don’t hit targets; they shoot arcade ducks. And a horse doesn’t gallop on fields; it bounces gracefully on a trampoline to catch apples from a tree.
Each film celebrates the central truth of the Rebuild the World platform: with LEGO toys, anything is possible—because kids don’t just build stories; they rewrite the rules (as they should).
