Every year, the LEGO Group dedicates a global day for employees to do one thing: play. It’s a moment to reconnect with the heart of the brand and to celebrate creativity across the entire organisation.
For this year’s celebration, themed “Everyone Is Welcome,” we created a series of multilingual posters that brought the spirit of diversity and inclusion to life. Each poster featured the theme translated into the native languages represented within the LEGO Shanghai Hub, honouring the many nationalities and cultural backgrounds that make up the team.
The result was a vibrant, collective expression of belonging: a workplace celebration where every employee could see themselves reflected, and where the act of play became a shared language everyone could speak. Because at the LEGO group, 欢迎每一个人, lahat kasali, alle er velkomne, semua diterima, todos son bienvenidos, and 皆さんようこそ。
