For the launch of Pokka in the Philippine market, we developed an activation campaign that introduced the brand through its strongest point of differentiation: a **healthier selection of ready-to-drink beverages made with real ingredients and no preservatives.
In a category dominated by sugary, artificially enhanced drinks, Pokka positioned itself as the smarter everyday choice—flavourful, refreshing, and clean. Our campaign focused on making this health advantage tangible through on-ground sampling, interactive product education, and social content that highlighted Pokka’s honest, no-shortcuts approach to beverage-making.
